Vans - SE BIKES

In a new collab with SE Bikes, we decided to challenge the hype of indoor biking by inviting people to ride outside and connect with culture again. For Vans, life happens OUT OF THE ROOM AND “OFF THE WALL”. We shot around NYC with real kids who ride the streets every day.

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I was responsible for:

  • lead art direction + design oversight

  • conceptual execution across film/social

  • on set creative direction

  • oversight across post production/grading/vfx/mix for all final deliverables