As Facebook continued investing in emerging technologies across virtual reality and artificial intelligence, we were tasked with helping audiences imagine how these innovations could meaningfully impact everyday life. Rather than focusing on technical features, the campaign explored the human possibilities of these technologies through a series of speculative films rooted in emotion, connection, and storytelling.

Each film envisioned a future made possible through advances in VR and AI. In one concept, Buzz Aldrin uses virtual reality to take his grandson back to the moon, transforming a distant historical moment into a shared personal experience. By grounding complex technology in relatable human stories, the campaign helped make future innovations feel tangible, accessible, and inspiring.

As Lead Art Director, I helped shape the creative vision from concept development through final execution. I worked across ideation, visual development, production, and post-production to create a series of films that balanced technological innovation with emotional storytelling, bringing future possibilities to life through a human-centered lens.

ROLE: Lead Art Director

RESPONSIBILITIES: Creative Direction, Concept Development, Art Direction, Film Production, Storytelling, Emerging Technology, Visual Development, Post-Production