Leading up to Rihanna's 8th studio album ANTI, Samsung released ANTIDIARY - an 8 chapter series that stepped through Rihanna’s career from innocent girl to pop queen. The campaign featured 8 :60 films, a 360 mobile VR experience, real world activations, and a buzzing social campaign. Each week fans could use their Samsung phones to unlock the next chapter of the journey, until the final chapter where they could stream the album exclusively on their Samsung device.

The ending result: Rihanna’s album ANTI was the fastest album in history to reach platinum status.

I worked as Lead Art Director across the campaign, overseeing the visual direction of the films, digital experience, and real world activations. I was a key creative in writing the scripts as well as on set and through post-production.