To celebrate the release of J Balvin's album Colores, Spotify created an immersive fan experience that invited audiences into the meditation practice and creative philosophy that inspired the project. Rather than focusing solely on the music, the campaign explored the deeper emotional and personal connections behind each color and corresponding track, giving fans a unique perspective on the album's creation.

The experience combined exclusive on-platform content, guided meditation films, artist storytelling, digital out-of-home placements, social content, and a live guided meditation event hosted by J Balvin on Instagram Live. Together, these touchpoints transformed a traditional album launch into a multi-platform experience centered on mindfulness, creativity, and fan engagement.

As Creative Lead, I oversaw the campaign from concept development through production and final execution. I led creative development for the films, photography, and on-platform experiences, working closely with Spotify's Artist Marketing team and J Balvin's management throughout the process. From production in Mexico City through post-production and launch, I helped shape a cohesive creative system that translated the spirit of Colores into an immersive experience for fans around the world.

ROLE: Creative Lead

RESPONSIBILITIES: Creative Direction, Campaign Development + Oversight, Artist Marketing, Film Production, Content Strategy, Cross-Functional Leadership