To promote The Travel Agency's delivery service, we developed an illustrated out-of-home campaign that encouraged New Yorkers to skip the trip and stay exactly where they were. Inspired by the city's unique relationship with convenience, weather, and everyday routines, the campaign positioned cannabis delivery as an effortless way to enhance time spent at home.

The campaign combined playful illustration, bold messaging, and strategic wildposting placements throughout New York City to create a highly visible and distinctly local campaign. By leaning into relatable moments and a sense of humor, the work transformed a functional service message into a memorable brand expression.

As Design Director, I led the campaign from concept through final execution. I oversaw creative development, illustration direction, photography production, and design execution while ensuring the work remained consistent with The Travel Agency's broader brand identity and voice.

ROLE: Design Director

RESPONSIBILITIES: Creative Direction, Campaign Development, Art Direction, Illustration Direction, OOH Design, Brand Leadership