To celebrate the holiday season, The Travel Agency launched Put the Pot in Potluck, an integrated campaign that reimagined the traditional holiday gathering through the lens of cannabis culture. The campaign encouraged friends and family to come together, share experiences, and create new traditions, bringing a playful and contemporary perspective to holiday entertaining.

The campaign spanned out-of-home advertising and social media, combining bold photography, seasonal storytelling, and the brand's distinctive visual identity to create a festive and culturally relevant holiday moment.

As Design Director, I led the creative development of the campaign from concept through final execution. I oversaw photography production, art direction, and design development while ensuring the campaign remained consistent with the broader Travel Agency brand across all touchpoints.

ROLE: Design Director

RESPONSIBILITIES: Creative Direction, Art Direction, Campaign Development, Photography Production, Design Leadership