In 2021/22 Vans wanted to expand its reach and speak to gen-z women. I conceptualized a campaign that celebrated style as a form of self expression, showing that fluidity of style and identity are inherent to young women today. we shot with real girls from around the country, showing all the different sides of their identity that can come out through their fashion choices.

I worked as Creative Lead on the project, overseeing the campaign from the very first concept through to production and beyond. I also brought in type artist Jonna Mayer to create the custom product wordmarks.