For Record Store Day 2022, Vans launched Portraits of Her, a project designed to celebrate and amplify the voices of women shaping music and culture. Centered around a limited-edition vinyl release and editorial zine, the campaign highlighted the stories, creative practices, and perspectives of female artists while creating opportunities for collaboration, connection, and visibility across the music community.

Through photography, interviews, visual storytelling, and original creative content, Portraits of Her explored the unique experiences of the women involved and documented the relationships that emerged through the project. The resulting body of work became both a cultural artifact and a platform for celebrating female creativity within an industry where those voices have often been underrepresented.

As Creative Lead, I developed and guided the project from initial concept through final execution. I oversaw creative development across the album packaging, editorial design, photography, campaign assets, and storytelling framework while working closely with artists, collaborators, producers, and brand stakeholders to bring the project to life. From early ideation through production and launch, I helped shape a cohesive creative platform that connected music, community, and culture.

ROLE: Creative Lead

RESPONSIBILITIES: Creative Direction, Editorial Design, Campaign Development, Cultural Programming, Artist Collaboration