For Pride 2021, Vans partnered with four queer artists to explore a simple but powerful question: What would you create if your life were a blank canvas? Through a series of intimate films and social content, the campaign examined how each artist navigates identity, creativity, and self-expression while embracing the uncertainty, vulnerability, and freedom that come with living authentically.

Rather than focusing on Pride as a single moment, the campaign celebrated the ongoing process of becoming — highlighting the ways these artists continually shape their lives, work, and communities through creativity. Each story offered a unique perspective on what it means to create without limitations, challenge expectations, and live openly in one's own truth.

As Creative Lead, I developed and guided the campaign from initial concept through production and final execution. I oversaw creative development across the films and social content, working closely with featured artists, production partners, and brand stakeholders throughout the process. In addition to leading the creative direction, I composed the original score for the films, helping create a cohesive emotional experience that connected the stories across the campaign.

ROLE: Creative Lead

RESPONSIBILITIES: Creative Direction, Campaign Development, Film Production, Storytelling, Music Composition, Content Strategy, Artist Collaboration, Production Oversight