In a new collab with SE Bikes, we decided to challenge the hype of indoor biking by inviting people to ride outside and connect with culture again. For Vans, life happens OUT OF THE ROOM AND “OFF THE WALL”. We shot around NYC with real kids who ride the streets every day.

I worked as Creative Lead on the project, overseeing the campaign from the very first concept through to film production on the streets of NYC to the final post-production and social assets.