CREATIVE

DIRECTION

I am an award-winning creative leader with 12+ years of experience building brands, leading multidisciplinary teams, and developing integrated campaigns across advertising, retail, experiential, digital, social, and emerging categories. 

I have extensive experience leading creative strategy and execution for global brands including Spotify, Vans, Samsung, Adidas, and The Travel Agency. Proven track record managing creative teams, shaping brand systems, overseeing production, and presenting to executive stakeholders. Recipient of Cannes Lions, Clio, and Webby awards. Below you can see a selection of my work.

THE TRAVEL AGENCY BRAND IDENTITY

RIHANNA x SAMSUNG
ANTIDIARY

THE
PAYBACK

VANS - EXPRESS
YOUR SELVES

VANS - THE LIZZIE
EXPERIENCE

SPOTIFY - J BALVIN
COLORES

ADIDAS CHINA
ONE IN A BILLION

SPOTIFY - HALSEY
MANIC

VANS - PORTRAITS
OF HER

VANS
SE BIKES

SPOTIFY - ANGEL OLSEN BEHIND ALL MIRRORS

HERE
TO THRIVE

VANS - PRIDE
STORIES

THE TRAVEL AGENCY
HOLIDAY

FACEBOOK
INNOVATION

THE TRAVEL AGENCY
WILDPOSTING

MUTUAL AID
GRAPHIX

SPOTIFY - MARIAH
CAREY XMAS